Asia Pool & Spa Expo’s Expedition into Italy
Asia Pool & Spa Expo’s Expedition into Italy
By Asia Pool & Spa Expo Committee
With the world’s oldest pool and spa industry, Europe is the birthplace of numerous time-honored pool and spa brands, as well as a major innovation center for pool and spa technology. That is why Asia Pool & Spa Expo has always spared no effort to advertise itself in Europe and to invite European exhibitors and visitors.
Promotion Campaign at FORUM PISCINE 2017, Italy
In pursuance of worldwide publicity, earlier this March, Asia Pool & Spa Expo took its promotion campaign to the venue of FORUM PISCINE 2017, the biggest pool and spa trade show in Italy. Hosting up to 150 exhibitors from Italy, the UK, Austria, France, Belgium, Germany, Israel, Portugal, etc, the show received over 7500 professional buyers.
During the 3-day promotion, thousands of advertising brochures and show tickets were handed out to present exhibitors and visitors. What’s more, several influential European pool and spa magazines on site have established a strong partnership with Asia Pool & Spa Expo, such as Euro Spa Pool News, Piscine Oggi, etc. And in the magazines they dispensed to present attendees, there were extensive reports about and advertisements of Asia Pool & Spa Expo 2017, which helped greatly increase the show’s credibility, visibility and influence among European insiders.
European Insiders Eager to Cooperate with China’s Pool & Spa Enterprises
From our friendly conversations with present attendees, we learned that a lots of Italian insiders were very eager to know whether there was any Italian product that had entered China’s market and if there were, how popular they were in China, which implied their strong interest in Chinese market.
Not only Italian professionals, but insiders from other parts of Europe also considered China a very promising market. However, taking into account the long-distance transportation fee added to their production cost, which would put their products into a disadvantageous position compared to the products of Chinese enterprises, most of the European exhibitors expressed that they preferred to cooperate with Chinese enterprises by providing technology and product designs.
In preparation for the possible cooperation with Chinese and even worldwide enterprises, many European buyers and exhibitors intended to attend Asia Pool & Spa Expo 2017.
Asia Pool & Spa Expo Leaving Footprints Worldwide
Besides Italy, the promotion team of Asia Pool & Spa Expo has also left their footprints in countries like Germany, Russia, France, America, etc. And to provide our oversea attendees with opportunities to enter the market in different regions of China, our domestic promotion has also covered many major Chinese cities, including Shanghai, Qingdao, Beijing, Wuhan, etc.
If you have the ambition to enter Chinese and other oversea markets, Asia Pool & Spa Expo 2017 is your best opportunity!
Asia Pool & Spa Expo 2017 (Formerly China International Sauna & Spa & Pool Fair )
Date: May 12th-14th, 2017
Venue: Poly World Trade Center Expo, Guangzhou, China
Contact Person: Jacob
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